Dripping Springs Total Solar Eclipse Campaign
On April 8, 2024, a rare total solar eclipse placed Dripping Springs, Texas, in the path of totality. In partnership with the City of Dripping Springs, I developed the visual brand and creative campaign for the highly celebrated Eclipse event that brought together communities from across Central Texas. My work received national recognition for its originality and impact, with features in local and international media outlets — including a front-page image in The New York Times.
The campaign included a distinct logo design and a suite of visual assets that extended across merchandise, event signage, and large-scale installations. One of the highlights was the oversized eclipse glasses installation, which quickly became an iconic photo opportunity and symbol of the celebration.
